Hawaiʻi State
Public Library System

Brand Symbolism and Inspiration

The HSPLS logo reflects our island environment, shared community values, the public library system, and the Library’s role in connecting the past and future while promoting knowledge and exploration. It is the visual representation of the Library’s brand promise and story.

Our logo was inspired by the rich history of traditional patterns seen in Hawaiian kapa, artwork, and tattoos.

We looked toward shapes that represent community, wisdom, harmony, and prosperity.

They are suggested and united to form the letter H (representing Hawai‘i and HSPLS). Each small triangular shape and color on the right side of the H represents one of six islands that have HSPLS libraries. These triangles are equal in size and shape because each island is equally important in the system.

The blue shape on the left represents the HSPLS system. Like the ocean, which connects the islands, the system supports and connects the island libraries.

Our brand colors are based on the state-recognized colors of the Hawaiian Islands and inspired by the island’s plants, flowers, and lei materials.

Library Card Questions

Are you going to change the library cards?

Yes—there will be a new library card. New patrons will now receive biodegradable cards featuring our new look.
If you wish to retain your current library card number, you will need to hold onto your red hibiscus card.

Can I keep my red/hibiscus card?

Yes! You may keep and continue to use their hibiscus library card indefinitely.

If I want a new card, will I have to pay for it?

No—there will not be a charge to get the new card. Talk to a library staff member if you have additional questions about your library account.

Additional Questions

Is the app going to change?

Yes. The existing app will receive a cosmetic update with the new branding. There will also be some functional updates introduced later this year.

Will the website change?

Yes. The website will receive a cosmetic update with the new branding.

What if I have a question or feedback?

If you have questions beyond those covered in this FAQ, please use our online form Ask a Librarian. We will review all messages and aim to respond within a week. We truly value community input and want everyone to feel heard and supported throughout this transition.